Hedonic binging propensity and its impact on intention to engage in indulgent behaviour
Citation
Soldat, Z. and Quintal, V. 2016. Hedonic binging propensity and its impact on intention to engage in indulgent behaviour. In: The Mystique of Luxury Brands Conference, 12-13 May 2016, Shanghai, China.
Source Conference
The Mystique of Luxury Brands Conference
Faculty
Faculty of Business and Law
School
School of Marketing