Conceptualising perceived risk and past experience on intention to engage in cosmetic procedure
Citation
Sood, A. and Quintal, V. 2016. Conceptualising perceived risk and past experience on intention to engage in cosmetic procedure. In: The Mystique of Luxury Brands Conference, 12-13 May 2016, Shanghai, China.
Source Conference
The Mystique of Luxury Brands Conference
Faculty
Faculty of Business and Law
School
School of Marketing