Conceptualising consumer economic nationalistic tendencies: scale development and validation
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Cheah, I. and Phau, I. 2015. Conceptualising consumer economic nationalistic tendencies: scale development and validation. International Review of Retail, Distribution and Consumer Research. 25 (3): pp. 313-331.
International Review of Retail, Distribution and Consumer Research
School of Marketing
Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (i.e. consumer ethnocentrism), previous empirical studies explore the concept in a ‘unified’ form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through four studies.
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