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Examining gender differences in hedonic adaptation’s impact on intention to engage in a cosmetic procedure

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Authors
Sood, Abhi
Quintal, Vanessa
Date
2015
Type
Conference Paper

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Citation
Sood, A. and Quintal, V. 2015. Examining gender differences in hedonic adaptation’s impact on intention to engage in a cosmetic procedure. In: Korean Scholars of Marketing Science (KSMS) International Conference, 14-15 Nov 2015, Seoul, South Korea.
Source Conference
Korean Scholars of Marketing Science (KSMS) International Conference
Faculty
Faculty of Business and Law
School
School of Marketing
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