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Managing customer relationships in emerging markets: Focal roles of relationship comfort and relationship proneness

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Open access
Authors
Gaur, S.S.
Kingshott, Russel
Sharma, Piyush
Date
2019
Type
Journal Article

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Citation
Gaur, S.S. and Kingshott, R. and Sharma, P. 2019. Managing customer relationships in emerging markets: Focal roles of relationship comfort and relationship proneness. Journal of Service Theory and Practice.
Source Title
Journal of Service Theory and Practice
DOI
ISSN
Faculty
Faculty of Business and Law
School
School of Marketing
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