Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Improve the call to action: increasing the impact of falls prevention messages while maintaining the evidence

    Access Status
    Fulltext not available
    Authors
    Wells, Vanessa
    Anderson, Emily
    De Piazz, Megan
    Summers, Juliana
    Meade, Rachel
    Sweeney, Roisin
    Crawford, Gemma
    Jancey, Jonine
    Date
    2016
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Wells, V. and Anderson, E. and De Piazz, M. and Summers, J. and Meade, R. and Sweeney, R. and Crawford, G. et al. 2016. Improve the call to action: increasing the impact of falls prevention messages while maintaining the evidence. In: Safety 2016 World Conference, 18th Sep 2016, Tampare, Finland.
    Source Title
    Injury Prevention
    Source Conference
    Safety 2016 World Conference
    DOI
    10.1136/injuryprev-2016-042156.959
    ISSN
    1475-5785
    Faculty
    Faculty of Health Sciences
    School
    School of Public Health
    URI
    http://hdl.handle.net/20.500.11937/77241
    Collection
    • Curtin Research Publications
    Abstract

    Background: Falls amongst adults aged over 60 remains a significant public health issue, requiring effective community-based prevention strategies. In an effort to reduce falls, the Injury Control Council of WA (ICCWA) with the support of the WA Department of Health has promoted the Nine Steps to Stay On Your Feet® (Nine Steps) message since 2004. The Nine Steps raised awareness of falls prevention strategies through nine messages, three of the messages include: Be Active, Mange Your Medicines and Improve Your Balance. Problem: Research with community members identified the Nine Steps message may be more useful as a falls prevention tool for health professionals rather than for awareness-raising in community members. The results of formative research undertaken to evaluate the effectiveness of the revised messaging and confirm preferred formats are presented. Results: ICCWA sought to reposition the Stay On Your Feet® message. The objective was to offer positive choices and simplified calls to action that were easy to understand, recall and implement via new messages, writing style, imagery and resources. Research included a rapid literature review; focus groups with community dwelling older adults; consultations with falls prevention clinicians, policy makers and academics; and a review of draft resources against best practice in behaviour change communication. Results emphasised the importance of delivering consistent messages across different settings. Resources should function as reminders and should be accessible, appealing and short with minimal text. Imagery should feature diverse talent who are real and similar to the target audience. Conclusion: Five Improve Move Remove social marketing campaigns are being implemented to promote the revised calls to action: improve your health, move your body and remove hazards. Evaluation of these campaigns is ongoing and will establish the impact of the revised messaging.

    Related items

    Showing items related by title, author, creator and subject.

    • Fear of falling and fall circumstances in Thailand
      Apikomonkon, Hataichanok (2003)
      Numerous Thai older people fall each year. Although it has been shown that only 3.1% of fallers sustained fractures (Nevitt, Cumming, Kidd, & Black, 1989), injuries in older people are often more serious. For example, ...
    • "We are all one together": Peer educators' views about falls prevention education for community-dwelling older adults - a qualitative study
      Khong, L.; Farringdon, F.; Hill, Keith; Hill, Anne-Marie (2015)
      Background: Falls are common in older people. Despite strong evidence for effective falls prevention strategies, there appears to be limited translation of these strategies from research to clinical practice. Use of peers ...
    • How older adults would like falls prevention information delivered: fresh insights from a World Café forum
      Khong, L.; Bulsara, C.; Hill, Keith; Hill, Anne-Marie (2017)
      Copyright © Cambridge University Press 2016. Translation of falls prevention evidence into practice is problematic. Understanding older adults’ views about falls prevention information could enhance delivery of falls ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.