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dc.contributor.authorTeah, Min
dc.contributor.authorHatton-Jones, Siobhan
dc.contributor.authorLoi, Clara
dc.identifier.citationTeah, M. and Hatton-Jones, S. and Loi, C. 2019. What it means to be “handmade”? In: 2019 KSMS International Conference, 16th Nov 2019, Seoul, South Korea.

In the day and age where brands are seeking to distinct their products and production, one of the methods which are employed is to create handmade products. However, there is little consensus as to what it means in the eyes of consumers. Therefore, the aim of this study is the conceptualise the meaning of handmade. Data is collected from 850 respondents using open-ended questions. A thematic analysis is conducted to generate the themes and consumer perceptions towards handmade. The findings provide implications for brand managers, practitioners and researchers on how to utilize the “handmade” cue.

dc.titleWhat it Means to be “Handmade”?
dc.typeConference Paper
dcterms.source.conference2019 Korean Scholars of Marketing Scholars International Conference
dcterms.source.conference-start-date16 Nov 2019
dcterms.source.conferencelocationSeoul, South Korea

Session 2.1 2019 ANZMAC-KSMS Joint Symposium at Seoul II

curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidHatton-Jones, Siobhan [0000-0001-5948-6330]
dcterms.source.conference-end-date16 Nov 2019

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