Social and technical chains-of-effects in business-to-business (B2B) service relationships
Citation
Kingshott, R. and Sharma, P. and Nair Pillai, S.R. 2019. Social and technical chains-of-effects in business-to-business (B2B) service relationships. European Journal of Marketing.
Source Title
European Journal of Marketing
ISSN
Faculty
Faculty of Business and Law
School
School of Marketing