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dc.contributor.authorKingshott, Russel
dc.contributor.authorSharma, Piyush
dc.contributor.authorSima, Herbert
dc.contributor.authorWong, David
dc.identifier.citationKingshott, R.P. and Sharma, P. and Sima, H. and Wong, D. 2020. The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships. Industrial Marketing Management.

The expanding role of Asian firms in global supply chains has meant that their Western counterparts need to be capable of transcending the East-West divide in their relational building efforts if they wish to successfully participate in these networks. This paper draws upon social exchange (SE) theory to integrate the exit, voice, loyalty, neglect (EVLN) typology with the psychological contract (PSYCON) literature, to examine how Australian buyer firms build and nurture relationships with their Chinese suppliers. Data from 327 Australian managers collected using an online self-administered questionnaire reveals the negative effects of PSYCON breaches towards their suppliers on neglect, voice and loyalty in the relationship. In addition, contrasting effects of neglect and voice behaviours on trust and commitment, suggest that these behaviours can help erode and build East-West B2B relationships, respectively. These findings extend research on B2B relationships and offer useful managerial insights for decision makers operating in global supply chains involving relationships between firms from Eastern and Western backgrounds.

dc.titleThe Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships
dc.typeJournal Article
dcterms.source.titleIndustrial Marketing Management
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidSharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcheridSharma, Piyush [D-3562-2012]
curtin.contributor.scopusauthoridSharma, Piyush [26434453900]

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