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Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge

Access Status
Open access
Authors
Asokan, Aswathy Ajitha
Sharma, Piyush
Kaur, Arshinder
Kingshott, Russel
Date
2020
Type
Conference Paper

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Citation
Asokan, A.A. and Sharma, P. and Kaur, A. and Kingshott, R. 2020. Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge. In: 2020 European Marketing Academy Conference, 27th May 2020, Budapest, Hungary.
Source Conference
2020 European Marketing Academy Conference
Faculty
Faculty of Business and Law
School
School of Marketing
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