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dc.contributor.authorSharma, Piyush
dc.contributor.authorLeung, Tak Yan
dc.contributor.authorDavcik, Nebojsa
dc.contributor.authorCardinali, Silvio
dc.date.accessioned2020-03-14T03:01:03Z
dc.date.available2020-03-14T03:01:03Z
dc.date.issued2020
dc.identifier.citationSharma, P. and Leung, T.Y. and Davcik, N. and Cardinali, S. 2020. Belt and Road Initiative – Challenges and Opportunities for Europe, in Proceedings of the 2020 European Marketing Academy Conference, May 27-29 2020. Budapest, Hungary: EMAC.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/78266
dc.description.abstract

China’s Belt & Road Initiative (BRI) is an ambitious global infrastructure development strategy that covers 152 countries around the world. Despite strong support from the Chinese government, public response to BRI has been quite mixed in Europe, because people are still not sure about how this would benefit or harm their individual and national interests. We address this uncertainty about the potential outcomes of BRI by exploring how it is perceived by the managers working in professional services firms in the partner countries in Europe. We also introduce a new construct, ‘BRI-Readiness’, the ability of managers and organizations to face the challenges and tap the opportunities offered by BRI. We also plan to develop a scale to operationalize BRI-Readiness. Finally, we explore the impact of psychic distance (in terms of their cultural values and business practices) and cultural familiarity on the acceptance of BRI by the managers in professional services firms in Europe.

dc.titleBelt and Road Initiative – Challenges and Opportunities for Europe
dc.typeConference Paper
dcterms.source.conference-start-date27 May 2020
dc.date.updated2020-03-14T03:01:03Z
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidSharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcheridSharma, Piyush [D-3562-2012]
dcterms.source.conference-end-date29 May 2020
curtin.contributor.scopusauthoridSharma, Piyush [26434453900]


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