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    Identifying key wine product and wine tourism attributes in an ultra-peripheral wine region: Implications for wine consumers and wine tourism

    78487.pdf (559.1Kb)
    Access Status
    Open access
    Authors
    Kok, Seng Kiat
    Duarte Alonso, Abel
    Date
    2020
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Kok, S.K. and Duarte Alonso, A. 2020. Identifying key wine product and wine tourism attributes in an ultra-peripheral wine region: Implications for wine consumers and wine tourism. Tourism Recreation Research. 45 (4): pp. 469-484.
    Source Title
    Tourism Recreation Research
    DOI
    10.1080/02508281.2020.1746999
    ISSN
    0250-8281
    Faculty
    Faculty of Business and Law
    School
    School of Management
    Remarks

    This is an accepted manuscript of an article published by Taylor & Francis in Tourism Recreation Research on 02/04/2020 available online at http://www.tandfonline.com/10.1080/02508281.2020.1746999

    URI
    http://hdl.handle.net/20.500.11937/78385
    Collection
    • Curtin Research Publications
    Abstract

    This study contributes to the wine marketing and wine tourism literature, and examines the preferences and experiences of consumers of local wines and winery visitation in the ultra-peripheral wine region of La Palma Island, Spain. An online survey administered among consumers of local wines resulted in 102 usable responses. Apart from highlighting wine preferences, with aroma, taste, originality and uniqueness standing out, the findings underscore the potential for wine education and wine tourism to contribute considerably to further marketing and positioning of an ultra-peripheral wine region. Indeed, participants predominantly indicated purchasing wines at supermarkets and consuming wines at their home-accommodation, illustrating the opportunities for wineries to enhance knowledge, travel experiences, and ultimately consumption and appreciation. The study has important implications, including approaches for ultra-peripheral regions to develop wine and wine tourism offerings, as well as to position themselves, through maximising the distinctness of their wine heritage, core products, and experiences.

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