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dc.contributor.authorLiang, Johan
dc.contributor.supervisorIan Phauen_US
dc.date.accessioned2020-06-16T01:50:50Z
dc.date.available2020-06-16T01:50:50Z
dc.date.issued2014en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11937/79645
dc.description.abstract

This study investigates consumers’ attitudes towards generic brands of over-the-counter medicines. A conceptual framework underpinned by the theory of planned behaviour is developed to investigate how attitudes towards generic brands of medicines, social norms and perceived behavioural control influences the intention and actual purchase of generic brands of medicines. A scale to measure consumers’ attitudes towards generic brands is also developed and it is successfully adapted to the context of generic medicines.

en_US
dc.publisherCurtin Universityen_US
dc.titleConsumer Attitudes towards Generic Brandsen_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentSchool of Marketingen_US
curtin.accessStatusOpen accessen_US
curtin.facultyBusiness and Lawen_US


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