An investigation of willingness to buy generic prescription medicines in Australia
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This paper investigates consumer perception on prescription generic medicines (PGM) in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescription medicines. Data were collected using mail surveys to reach mature age population and 281 usable responses were used for analysis. The consumer concern was found to be significant predictor of attitude and willingness to pay more for branded prescription medicines but consumer knowledge is an insignificant predictor. Implications of the study and the corresponding recommendations are presented and discussed.
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Liang, Johan; Phau, Ian (2010)This paper investigates consumer perception on generic medicines in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription ...
Why does increasing public access to medicines differ between countries? Qualitative comparison of nine countriesGauld, N.; Bryant, L.; Emmerton, Lynne; Kelly, F.; Kurosawa, N.; Buetow, S. (2015)Objective: To identify factors associated with differences between developed countries in reclassifying (switching) medicines from prescription to non-prescription availability. Methods: Cross-national qualitative research ...
Widening Consumer Access to Medicines through Switching Medicines to Non-Prescription: A Six Country ComparisonGauld, N.; Kelly, F.; Kurosawa, N.; Bryant, L.; Emmerton, Lynne; Buetow, S. (2014)Background: Switching or reclassifying medicines with established safety profiles from prescription to non-prescription aims to increase timely consumer access to medicines, reduce under-treatment and enhance self-management. ...