Data-driven creativity for screen production students: developing and testing learning materials involving audience biometrics
MetadataShow full item record
This article presents the Data-Driven Creativity Project (DDCP) materials designed to enhance screen students’ understandings of how aesthetic choices impact the audience. The project first collected data on audience attention (eye-tracking), arousal (skin conductance level) and emotion (using facial expression). This data was then used in pedagogical materials delivered to two student cohorts in both lecture format and as an e-learning package. Self-reported survey data on the student experience indicates significant increase in Learning Interest toward the concepts of the DDCP, as well as strong ratings of the material’s Useability and Application to Knowledge. We also report on focus group discussions of the strengths and weaknesses of the DDCP. We show that the DDCP offers an innovative and novel intervention into contemporary screen creativity pedagogy, forging a valuable teaching-research nexus between the findings of the research field of cognitive media theory and their application in the field of student production.
Showing items related by title, author, creator and subject.
Evaluation of anthropometry activities for high school science: student outcomes and classroom environmentLightburn, Millard E. (2002)The study involved the evaluation of anthropometric activities for high school science. The activities actively engaged students in the process of gathering, processing and analyzing data derived from human body measurements, ...
Kent, Michael; Ellis, Katie; Peaty, Gwyneth; Latter, Natalie; Locke, Kathryn (2017)Captions can be defined as the text version of speech and other sound in traditional audio visual media such as films, television, DVDs and online videos. Captions are usually provided to enhance audio content and are ...
The impact of instructional interventions on students' learning approaches, attitudes, and achievement.Edwards, Peta S. (1999)Many interacting factors need to be considered when contemplating the optimum conditions for the creation of a learning environment that is compatible with the aims of tertiary teaching and learning. In the current economic ...