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    Data-driven creativity for screen production students: developing and testing learning materials involving audience biometrics

    Access Status
    Fulltext not available
    Authors
    Bender, Stuart
    Sung, Billy
    Date
    2020
    Type
    Journal Article
    
    Metadata
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    Citation
    Bender, S. and Sung, B. 2020. Data-driven creativity for screen production students: developing and testing learning materials involving audience biometrics. Digital Creativity. 31 (2): pp. 98-113.
    Source Title
    Digital Creativity
    DOI
    10.1080/14626268.2020.1767654
    ISSN
    1462-6268
    Faculty
    Faculty of Humanities
    School
    School of Media, Creative Arts and Social Inquiry
    URI
    http://hdl.handle.net/20.500.11937/79955
    Collection
    • Curtin Research Publications
    Abstract

    This article presents the Data-Driven Creativity Project (DDCP) materials designed to enhance screen students’ understandings of how aesthetic choices impact the audience. The project first collected data on audience attention (eye-tracking), arousal (skin conductance level) and emotion (using facial expression). This data was then used in pedagogical materials delivered to two student cohorts in both lecture format and as an e-learning package. Self-reported survey data on the student experience indicates significant increase in Learning Interest toward the concepts of the DDCP, as well as strong ratings of the material’s Useability and Application to Knowledge. We also report on focus group discussions of the strengths and weaknesses of the DDCP. We show that the DDCP offers an innovative and novel intervention into contemporary screen creativity pedagogy, forging a valuable teaching-research nexus between the findings of the research field of cognitive media theory and their application in the field of student production.

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