Interactive Effects of Psychological Contracts on Service Brand Evaluations
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Authors
Kingshott, Russel
Gaur, Sanjaya Singh
Sharma, Piyush
Yap, Sheau Fen
Kucherenko, Yekaterina
Date
2020Type
Journal Article
Metadata
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Kingshott, R. and Gaur, S.S. and Sharma, P. and Yap, S.F. and Kucherenko, Y. 2020. Interactive Effects of Psychological Contracts on Service Brand Evaluations. Journal of Services Marketing.
Source Title
Journal of Services Marketing
ISSN
Faculty
Faculty of Business and Law
School
School of Marketing