Conceptualising Brand Charisma
| dc.contributor.author | Hatton-Jones, Siobhan | |
| dc.contributor.author | Teah, Hui Min | |
| dc.contributor.author | Phau, Yong Ian | |
| dc.date.accessioned | 2020-07-22T00:25:57Z | |
| dc.date.available | 2020-07-22T00:25:57Z | |
| dc.date.issued | 2017 | |
| dc.identifier.citation | Hatton-Jones, S. and Teah, H.M. and Phau, Y.I. 2017. Conceptualising Brand Charisma. In Proceedings of 2017 Global Fashion Management Conference, 6-9 July, 2017 Vienna, Austria. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/80093 | |
| dc.identifier.doi | 10.15444/GFMC2017.01.08.03 | |
| dc.description.abstract |
The conceptualisation of brand charisma is multi-disciplinary, using luxury branding context. This research adds value by making significant contributions by extending and building theory; holds managerial implications for policymakers and brand managers in shaping and communicating brand charisma; additionally to develop a research framework and scale to measure brand charisma. | |
| dc.title | Conceptualising Brand Charisma | |
| dc.type | Conference Paper | |
| dcterms.source.startPage | 73 | |
| dcterms.source.endPage | 78 | |
| dcterms.source.conference | 2017 Global Fashion Management Conference | |
| dcterms.source.conferencelocation | Vienna, Austria | |
| dc.date.updated | 2020-07-22T00:25:56Z | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Open access via publisher | |
| curtin.faculty | Faculty of Business and Law | |
| curtin.contributor.orcid | Hatton-Jones, Siobhan [0000-0001-5948-6330] |