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    China’s digital media industries and the challenge of overseas markets

    80407.pdf (677.1Kb)
    Access Status
    Open access
    Authors
    Keane, Michael
    Date
    2019
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Keane, M. 2019. China’s digital media industries and the challenge of overseas markets. Journal of Chinese Cinemas. 13 (3): pp. 244-256.
    Source Title
    Journal of Chinese Cinemas
    DOI
    10.1080/17508061.2019.1678480
    ISSN
    1750-8061
    Faculty
    Faculty of Humanities
    School
    School of Media, Creative Arts and Social Inquiry
    Funding and Sponsorship
    http://purl.org/au-research/grants/arc/DP170102176
    Remarks

    This is an accepted manuscript of an article published by Taylor & Francis in Journal of Chinese Cinemas on 22/10/2019 available online at http://www.tandfonline.com/10.1080/17508061.2019.1678480

    URI
    http://hdl.handle.net/20.500.11937/80345
    Collection
    • Curtin Research Publications
    Abstract

    © 2019 Informa UK Limited, trading as Taylor & Francis Group. The influence of China on the world stage is beyond question; however, this influence is most evident in the realm of economics. Since the early 2000s China’s media and cultural industries have made a concerted effort to enter international markets. In recent years China’s leading online and digital platforms have become linked to the so-called ‘culture going out’ campaign; they contribute to ‘the call of government’ by revitalizing Chinese cultural products/services and promoting them through online consumption experiences on their affiliated platforms. This paper examines the extent of these Chinese digital companies’ capabilities in the great rejuvenation of China’s culture. The paper also considers the problem of reporting on the reception of China’s film and television outside China. It argues that while online platforms are getting the message out, Chinese products are primarily targeted at the domestic audience and the already converted, those in the Chinese diaspora. This online model of dissemination in turn has implications for how academics use the term ‘media industry.’.

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