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    Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19

    Access Status
    Open access via publisher
    Authors
    Abidin, Crystal
    Date
    2020
    Type
    Journal Article
    
    Metadata
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    Citation
    Abidin, C. 2020. Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19. The Harvard Kennedy School (HKS) Misinformation Review. 1.
    Source Title
    The Harvard Kennedy School (HKS) Misinformation Review
    DOI
    10.37016/mr-2020-031
    Faculty
    Faculty of Humanities
    School
    School of Media, Creative Arts and Social Inquiry
    Remarks

    © 2020 Abidin. Published in The Harvard Kennedy School Misinformation Review.

    URI
    http://hdl.handle.net/20.500.11937/80449
    Collection
    • Curtin Research Publications
    Abstract

    This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in both countries. More crucially, the paper considers how meme factories position their contents to speak in a variety of platformspecific and age-appropriate vernaculars to provide public service messaging or social critique to their followers.

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