Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
Access Status
Open access via publisher
Date
2020Type
Journal Article
Metadata
Show full item recordCitation
Abidin, C. 2020. Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19. The Harvard Kennedy School (HKS) Misinformation Review. 1.
Source Title
The Harvard Kennedy School (HKS) Misinformation Review
Faculty
Faculty of Humanities
School
School of Media, Creative Arts and Social Inquiry
Remarks
© 2020 Abidin. Published in The Harvard Kennedy School Misinformation Review.
Collection
Abstract
This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in both countries. More crucially, the paper considers how meme factories position their contents to speak in a variety of platformspecific and age-appropriate vernaculars to provide public service messaging or social critique to their followers.