Is internationalisation really an available choice for micro firms producing Cava and Prosecco Superiore? A cross-country, entrepreneurial action perspective
MetadataShow full item record
© 2020. Published in British Food Journal.
Purpose – The purpose of this study was to examine pathways towards, and the rationale behind internationalisation from the perspectives of micro firms’ operators involved in the globally competitive wine industry. Moreover, drawing from entrepreneurial action theory, the study developed a theoretical framework to help understanding micro approaches and rationale for internationalisation. Design/methodology/approach – Data were collected through interviews with 19 micro winery owners and managers operating in the Prosecco Superiore (Italy) and Cava industry (Spain). Findings – Aligned with entrepreneurial action theory, uncertainty in participants’ environment, coupled with the associated need to diversify through exports, were predominant drivers of internationalisation. However, internationalisation also emerged through non-deliberate channels, including through growth of wine tourism and increasing foreign wine enthusiasts. Thus, while entrepreneurial action through deliberate means triggered a stronger focus on internationalisation, other passive interventions beyond the control or influence of micro firms, but rather emerge serendipitously, can similarly spur direct action. Originality/value – The study demonstrated its originality and value in various ways, fundamentally, addressing three knowledge gaps, thereby contributing to practical and theoretical discourses with corresponding value, including managerially. First, it extended literature focusing on micro firms, which as compared to small and medium enterprise research is much more limited. Second, it provided a comparative component, which is much rarer in contemporary research discussing internationalisation among micro firms. Third, the study proposed a theoretical framework stemming from the chosen inductive approach, thus, addressing concerns regarding the lack of theoretical rigour or depth in internationalisation activities among micro firms.
Showing items related by title, author, creator and subject.
Understanding critical success factors and perceived future among micro and small firms through entrepreneurial action theoryDuarte Alonso, Abel ; Kok, Seng (2020)Purpose – This study aims to examine how owners and managers of micro and small enterprises perceive firm success and the future of their businesses. Entrepreneurial action theory is adopted in the analysis and a modified ...
An exploration of the global development of emerging country multinationals : a study of strategic ambitions and talent management in China and IndiaLiu, Yi (2012)Since Jim O’Neill, the Goldman Sachs economist, coined the acronym of the BRIC countries in 2001 the concept has attracted an infectious logic. The growth of the four BRIC countries, Brazil, Russia, India, and China, is ...
Uncertainty and adaptation in the context of Brexit: An entrepreneurial action and dynamic capabilities approachDuarte Alonso, Abel ; Kok, S.; O'Brien, S. (2019)Purpose: The purpose of this study is to propose a framework to understand firms’ adaptation to uncertainty and change, specifically, in regards to the perceived impacts of the Brexit phenomenon. In doing so, the study ...