Cultured Meat and Australia's Generation Z
MetadataShow full item record
© 2020 The Authors. Published in Frontiers in Nutrition.
This exploratory study of Gen Z consumers (n = 227) examines perceptions and opinions about cultured meat of young adults residing in Sydney, Australia. It uses an online survey and describes the findings quantitatively and through the words of the study participants. The results show that the majority (72%) of the participants are not ready to accept cultured meat; nonetheless, many think that it is a viable idea because of the need to transition to more sustainable food options and improve animal welfare. When faced with a choice between different alternatives to farmed meat, a third of the participants reject cultured meat and edible insects but accept plant-based substitutes finding them more natural. Concerns aboutmasculinity and betraying Australia as a country of quality animal meat are also raised. A significant number of young people (28%) however are prepared to try cultured meat. Environmental and health concerns may influence a broader section of society to embrace this novelty. With its power as the emerging new consumers, Gen Z is putting the future of cultured meat under scrutiny.
Showing items related by title, author, creator and subject.
Marinova, Dora ; Bogueva, Diana (2019)Background: With an annual meat consumption of 110 kg per capita, Australia is one of the top countries in the world according to this indicator. High meat consumption however is associated with adverse impacts on the ...
Woods, D.; Kozak, I.; Flynn, S.; O'Gara, Fergal (2019)Traditional food products are important to our culture and heritage, and to the continued success of the food industry. Many of the production processes associated with these products have not been subjected to an in-depth ...
Bogueva, Diana; Phau, Ian (2015)This chapter explores how marketing uses the creation and perpetuation of myths to reinforce demand for meat amongst mainstream consumers. It explores advertising misinformation including with regards the place of meat ...