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dc.contributor.authorVoon, B.
dc.contributor.authorLew, Tek
dc.date.accessioned2017-01-30T11:04:47Z
dc.date.available2017-01-30T11:04:47Z
dc.date.created2010-01-12T20:02:20Z
dc.date.issued2009
dc.identifier.citationVoon, Boo ho and Lew, Tek. 2009. Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing. Sarawak Development Journal. 9: pp. 26-35.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/8134
dc.description.abstract

This paper presents the findings on a tourist satisfaction measurement based on a survey done in Kuching City, Sarawak. A tourist satisfaction scale was adapted to measure the perceived-satisfaction of the tourists using 205 personally administered questionnaires. The reliability of the scale and sub-scales were found to be satisfactory. The tourist satisfaction measure made up of eight dimensions, namely: accommodation, local transportation services, hygiene and cleanliness, hospitality, facilities and activities, price, language and communication, and airport services. Based on 7-point Likert scale, the results indicate that the surveyed tourists were generally satisfied with the city, except for local transportation services. Besides, the intentions to re-visit and recommend to others were also found to be very encouraging. Some implications for urban tourism marketing are discussed.

dc.publisherSarawak Development Institute (SDI)
dc.subjecturban tourism
dc.subjectKuching
dc.subjectTourist satisfaction determinants
dc.titleUnderstanding and Measuring Tourist Satisfaction for Urban Tourism Marketing
dc.typeJournal Article
dcterms.source.volume9
dcterms.source.startPage26
dcterms.source.endPage35
dcterms.source.issn16759303
dcterms.source.titleSarawak Development Journal
curtin.departmentCurtin Sarawak - Faculty Office
curtin.accessStatusFulltext not available
curtin.facultySarawak
curtin.facultySchool of Business
curtin.facultyMiri Campus


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