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Exploring travel patterns of Chinese holiday tourists in Western Australia

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Authors
Zea Carcausto, Mikhail Prude
Siwale, Maka
Xia, Cecilia
Reiners, Torsten
Holmes, Kirsten
Date
2018
Type
Conference Paper

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Citation
Zea Carcausto, M.P. and Siwale, M. and Xia, J. and Reiners, T. and Holmes, K. 2018. Exploring travel patterns of Chinese holiday tourists in Western Australia. In: CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, 5 Feb 2018, Newcastle, NSW.
Source Conference
CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research
Faculty
Faculty of Business and Law
Faculty of Science and Engineering
School
School of Management
School of Earth and Planetary Sciences (EPS)
FBL Faculty Operations
URI
Collection
Abstract

The Chinese outbound market is considered extremely important for Australia. This is the fastest growing international market for Western Australia and both industry and government have taken steps to target this high yield cohort of tourists. Chinese tourists to WA typically visit Perth, with much fewer visiting regional WA and our understanding of Chinese tourists' travel patterns in WA is limited. Using the International Visitor Survey data, this paper explores the characteristics of Chinese holiday tourists to WA and their favourite destinations within the state. Using routing analysis, itineraries in regional WA are calculated in order to understand how better to promote dispersion of Chinese tourists outside the state capital city. Routing software offers opportunities to tourism marketing associations and tourism businesses to develop and promote itineraries for specific target cohorts. These preferred destinations are then reviewed to identify whether their service provision aligns with the preferences of Chinese tourists leading to recommendations for tourism development in regional WA.