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Disneyland vs. Ocean Park: Challenges for Marketing in a Global City

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Authors
Sharma, Piyush
Date
2007
Type
Conference Paper

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Citation
Sharma, P. 2007. Disneyland vs. Ocean Park: Challenges for Marketing in a Global City. 24th Nov 2007, Hong Kong Polytechnic University, Hong Kong.
Faculty
Faculty of Business and Law
School
School of Marketing
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