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Counterfeit Proneness: Conceptualization and Scale Development

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Authors
Sharma, Piyush
Date
2009
Type
Conference Paper

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Citation
Sharma, P. 2009. Counterfeit Proneness: Conceptualization and Scale Development. 10th Jul 2009, Indian Institute of Management Bangalore, India.
Faculty
Faculty of Business and Law
School
School of Marketing
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