View Item 

Role of task-related affective well-being in customer participation

Access Status
Fulltext not available
Authors
Asokan, Aswathy Ajitha
Sharma, Piyush
Kingshott, Russel
Kaur, Arshinder
Date
2020
Type
Conference Paper

Metadata
Show full item record
Citation
Asokan, A.A. and Sharma, P. and Kingshott, R. and Kaur, A. 2020. Role of task-related affective well-being in customer participation. In Proceedings of 4th International Marketing Conference: Marketing, Technology and Society, 7-9 Dec 2020. Kozhikode, India.
Source Title
4th International Conference on Marketing, Technology, and Society
Faculty
Faculty of Business and Law
School
School of Management and Marketing
URI
Collection