Role of task-related affective well-being in customer participation
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Asokan, A.A. and Sharma, P. and Kingshott, R. and Kaur, A. 2020. Role of task-related affective well-being in customer participation. In Proceedings of 4th International Marketing Conference: Marketing, Technology and Society, 7-9 Dec 2020. Kozhikode, India.
4th International Conference on Marketing, Technology, and Society
Faculty of Business and Law
School of Management and Marketing