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    Development of a Scale to Measure Memorable Tourism Experiences

    Access Status
    Fulltext not available
    Authors
    Kim, Jong-Hyeong
    Ritchie, J.R.
    McCormick, B.
    Date
    2012
    Type
    Journal Article
    
    Metadata
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    Citation
    Kim, J. and Ritchie, J.R. and McCormick, B. 2012. Development of a Scale to Measure Memorable Tourism Experiences. Journal of Travel Research. 51 (1): pp. 12-25.
    Source Title
    Journal of Travel Research
    DOI
    10.1177/0047287510385467
    ISSN
    0047-2875
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/8305
    Collection
    • Curtin Research Publications
    Abstract

    The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus, the goal of the present study was to develop a valid and reliable measurement scale that will assist in understanding the concept and in improving the effective management of the memorable experience. Following Churchill’s (1979) recommended process, we developed a 24-item memorable tourism experience scale that we believe is applicable to most destination areas. The scale comprises seven domains: hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty. The data support this dimensional structure of the memorable tourism experience as well as its internal consistency and validity (i.e., content, construct, convergent, and discriminant validity). Theoretical and managerial implications of the study results are discussed in detail.

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    • Development of a Scale to Measure Memorable Tourism Experiences
      Kim, Jong-Hyeong; Ritchie, J.; McCormick, B. (2014)
      The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited ...
    • Antecedents of Memorable Tourism Experiences: Development of a Scale to Measure Destination Attributes Associated with Memorable Experiences
      Kim, Jong-Hyeong (2014)
      Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that ...
    • Memorable Tourism Experience: Formative Conceptualization and tests of Socio-demographic Moderators
      Shabnam, Saadia; Quaddus, Mohammed; Ali, Borak; Shanka, Tekle (2021)
      In recent years, tourism researchers around the globe have given increasing attention to the notion of the memorable tourism experience (MTE). Various factors and dimensions underpinning the MTE and the scale to measure ...
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