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    Masking, claiming and preventing innovation in Cross-border B2B relationships: Neo-colonial frameworks of power in global IT industry

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    Embargo Lift Date
    2024-04-26
    Authors
    Malik, Ashish
    Mahadevan, Jasmin
    Sharma, Piyush
    Nguyen, Tuyet-Mai
    Date
    2021
    Type
    Journal Article
    
    Metadata
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    Citation
    Malik, A. and Mahadevan, J. and Sharma, P. and Nguyen, T.-M. 2021. Masking, claiming and preventing innovation in Cross-border B2B relationships: Neo-colonial frameworks of power in global IT industry. Journal of Business Research. 132. pp. 327-339.
    Source Title
    Journal of Business Research
    ISSN
    0148-2963
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/83149
    Collection
    • Curtin Research Publications
    Abstract

    This paper analyzes the role of innovation in cross-border business-to-business (B2B) relationships within the born-global information technology (IT) industry to unmask the assertion that some nations, such as India, are simply ‘less innovative’ than others. We reveal a dark side in B2B relationships that masks, claims and prevents innovation. The dark side in innovation in the Indian IT industry is often manifested via three mechanisms of power; namely, a) masking the true ownership of innovation, b) preventing innovation by dominant organiza-tional structures in multinational enterprises (MNEs), and c) finally, the institutionalization of these practices in MNEs. We show when and how the dark side effects in (dis-) innovation are institutionalized in the business system itself through neo-colonial influences and trace power imbalances across multiple interfaces, such as headquarters – subsidiary or service provider – client. We discuss the theoretical contributions and managerial implications of our findings.

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