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Bricks and mortar versus home delivery: the introduction of the Dolly Parton Imagination Library in Rotherham South Yorkshire in a time of public library closures and reduced opening hours, and the use of technology in promotion

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Authors
Handley, Brian
Date
2012
Type
Conference Paper

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Citation
Handley, B. 2012. Bricks and mortar versus home delivery: the introduction of the Dolly Parton Imagination Library in Rotherham South Yorkshire in a time of public library closures and reduced opening hours, and the use of technology in promotion, in Hulbert, B. (ed), Academy of Marketing Conference, Jul 2-5 2012. Southampton: Academy of Marketing.
Source Title
Proceedings of the Academy of Marketing conference 2012
Source Conference
Academy of Marketing Conference
ISBN
School
School of Marketing
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