Monetary and Deliberate: Measuring Transmedia Narrative Design via an Analytical Tool
MetadataShow full item record
This Master of Research thesis applies a categorical framework to investigate the design choices behind types of transmedia texts. In doing so, the terms Capitalist and Deliberate transmedia are offered. This research is in conjunction with a creative practice, an original transmedia text titled Prism Girl. Prism Girl is a published multimedia experience, spanning: a music album, videogame, and web narrative for a unified text.
Showing items related by title, author, creator and subject.
Transmedia storytelling during the COVID-19 pandemic: Marvel’s WandaVision and Zack Snyder’s Justice LeagueWebster, Luke; Leaver, Tama ; Sandry, Eleanor (2022)The COVID-19 pandemic accelerated the importance of streaming within the context of commercial transmedia strategies. While cinemas have remained closed, studios have used streaming to extend audience engagement, and ...
Tombleson, Bridget ; de Bussy, Nigel; Dobozy, Eva; Wolf, Katharina (2017)This paper explores the use of transmedia pedagogy in a massive open online course (MOOC) environment for work integrated learning (WIL). Using a communication course as a case study, the paper seeks to understand how the ...
Gunness, Aneeshta; Dickinson, Sonia; McNair, Hamish (2018)This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings ...