Engaging Higher Education Learners With Transmedia Play
Access Status
Authors
Date
2018Type
Metadata
Show full item recordCitation
Source Title
ISSN
School
Collection
Abstract
This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured interviews with 22 course participants. Evidence shows that the transmedia approach has value and can be successfully enacted in an undergraduate course to create connected learning opportunities and elicit cognitive, affective, and behavioral engagement. However, we note that the participatory nature of the pedagogy did create challenges for digital novices. In order to transition digital novices from peripheral to full participants in a transmedia learning community context, further research is warranted.
Related items
Showing items related by title, author, creator and subject.
-
Webster, Luke; Leaver, Tama ; Sandry, Eleanor (2022)The COVID-19 pandemic accelerated the importance of streaming within the context of commercial transmedia strategies. While cinemas have remained closed, studios have used streaming to extend audience engagement, and ...
-
Tombleson, Bridget ; de Bussy, Nigel; Dobozy, Eva; Wolf, Katharina (2017)This paper explores the use of transmedia pedagogy in a massive open online course (MOOC) environment for work integrated learning (WIL). Using a communication course as a case study, the paper seeks to understand how the ...
-
Tombleson, Bridget (2025)Transmedia learning is an approach to learning that offers agility and adaptability for learners, creating a learning environment that deepens knowledge and enhances co-learning opportunities. This study defined what ...