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Multicultural readiness in service ecosystems

Access Status
Open access
Authors
Daneshfar, Zahra
Sharma, Piyush
Kingshott, Russel
Date
2021
Type
Conference Paper

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Citation
Daneshfar, Z. and Sharma, P. and Kingshott, R. 2021. Multicultural readiness in service ecosystems. In 2021 American Marketing Association Summer Academic Conference, 4-6 Aug 2021, Virtual.
Source Conference
2021 American Marketing Association Summer Academic Conference
Faculty
Faculty of Business and Law
School
School of Management and Marketing
URI
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