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    The Focal Role of Emotional Well Being in Student-University Interactions: A Relationship Marketing Approach

    Loh HK 2021.pdf (1.489Mb)
    Access Status
    Open access
    Authors
    Loh, Hwee Kuen
    Date
    2021
    Supervisor
    Piyush Sharma
    Tekle Shanka
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business and Law
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/85010
    Collection
    • Curtin Theses
    Abstract

    This thesis examines how interactions students in Australian universities have with their peers, teaching and non-teaching staff affect their relationship with the university. By drawing on relationship marketing and education literatures, and grounding the thesis in the theories of social capital and social exchange, quality interactions are found to improve student emotional wellbeing and commitment to the university. These also help to progress student voice, word of mouth and improved student retention rates.

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