The Focal Role of Emotional Well Being in Student-University Interactions: A Relationship Marketing Approach
dc.contributor.author | Loh, Hwee Kuen | |
dc.contributor.supervisor | Piyush Sharma | en_US |
dc.contributor.supervisor | Tekle Shanka | en_US |
dc.date.accessioned | 2021-08-03T07:11:59Z | |
dc.date.available | 2021-08-03T07:11:59Z | |
dc.date.issued | 2021 | en_US |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/85010 | |
dc.description.abstract |
This thesis examines how interactions students in Australian universities have with their peers, teaching and non-teaching staff affect their relationship with the university. By drawing on relationship marketing and education literatures, and grounding the thesis in the theories of social capital and social exchange, quality interactions are found to improve student emotional wellbeing and commitment to the university. These also help to progress student voice, word of mouth and improved student retention rates. | en_US |
dc.publisher | Curtin University | en_US |
dc.title | The Focal Role of Emotional Well Being in Student-University Interactions: A Relationship Marketing Approach | en_US |
dc.type | Thesis | en_US |
dcterms.educationLevel | PhD | en_US |
curtin.department | School of Marketing | en_US |
curtin.accessStatus | Open access | en_US |
curtin.faculty | Business and Law | en_US |
curtin.contributor.orcid | Loh, Hwee Kuen [0000-0002-3513-2287] | en_US |