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What makes marketing tick? A chain-of-effects perspective

Access Status
Open access
Authors
Sharma, Piyush
Leung, Tak Yan
Date
2021
Type
Conference Paper

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Citation
Sharma, P. and Leung, T.Y. 2021. What makes marketing tick? A chain-of-effects perspective. In: 2021 ANZMAC Annual Conference, 29th Nov 2021, Melbourne, Australia.
Source Conference
2021 ANZMAC Annual Conference
Faculty
Faculty of Business and Law
School
School of Management and Marketing
URI
Collection