Perceived Value of Mobile Commerce (M-VAL) – Conceptualisation, Scale Development and Validation

Dastane, Omkar Prabhakar

Dastane OP 2021.pdf (3.241Mb)

Access Status

Open access

Authors

Dastane, Omkar Prabhakar

Date

2021

Supervisor

Goi Chai Lee Goi

Fazlul Rabbanee

Type

Thesis

Award

PhD

Metadata

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Faculty

Curtin Malaysia

School

Curtin Malaysia

URI

http://hdl.handle.net/20.500.11937/86778

Collection

Curtin Theses

Abstract

Mobile-commerce has unique characteristics which makes it different than in-store and electronic-commerce. Therefore, existing perceived value scales developed for conventional business context may not thoroughly capture perceived value of mobile-commerce (M-VAL) resulting in need to rethink and re-investigate underlying dimensions of M-VAL. This study conceptualizes M-VAL and then through a rigorous scale construction and validation process, 25 item M-VAL scale is presented. The findings show that M-VAL is a multidimensional, second order and reflective construct.