Perceived Value of Mobile Commerce (M-VAL) – Conceptualisation, Scale Development and Validation

Abstract

Mobile-commerce has unique characteristics which makes it different than in-store and electronic-commerce. Therefore, existing perceived value scales developed for conventional business context may not thoroughly capture perceived value of mobile-commerce (M-VAL) resulting in need to rethink and re-investigate underlying dimensions of M-VAL. This study conceptualizes M-VAL and then through a rigorous scale construction and validation process, 25 item M-VAL scale is presented. The findings show that M-VAL is a multidimensional, second order and reflective construct.