Perceived Value of Mobile Commerce (M-VAL) – Conceptualisation, Scale Development and Validation
Access Status
Open access
Date
2021Supervisor
Goi Chai Lee Goi
Fazlul Rabbanee
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Curtin Malaysia
School
Curtin Malaysia
Collection
Abstract
Mobile-commerce has unique characteristics which makes it different than in-store and electronic-commerce. Therefore, existing perceived value scales developed for conventional business context may not thoroughly capture perceived value of mobile-commerce (M-VAL) resulting in need to rethink and re-investigate underlying dimensions of M-VAL. This study conceptualizes M-VAL and then through a rigorous scale construction and validation process, 25 item M-VAL scale is presented. The findings show that M-VAL is a multidimensional, second order and reflective construct.
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