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    E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption

    Access Status
    Fulltext not available
    Authors
    Madden, G.
    Banerjee, A.
    Rappoport, P.
    Suenaga, Hiroaki
    Date
    2016
    Type
    Journal Article
    
    Metadata
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    Citation
    Madden, G. and Banerjee, A. and Rappoport, P. and Suenaga, H. 2016. E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption. Applied Economics. 49 (1): pp. 21-32.
    Source Title
    Applied Economics
    DOI
    10.1080/00036846.2016.1189507
    ISSN
    0003-6846
    School
    Department of Finance and Banking
    URI
    http://hdl.handle.net/20.500.11937/45077
    Collection
    • Curtin Research Publications
    Abstract

    Mobile e-commerce (m-commerce) relaxes consumers’ temporal and geographic purchasing constraints and encourage the establishment of omnichannel markets. It is often argued that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas others contend that early adoption of m-commerce applications are mostly by “relatively heavy” Internet commerce users. Brynjolfsson et al. (2013) argue that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas Einav et al. (2014) contend that early adoption of m-commerce applications are mostly by ‘relatively heavy’ Internet commerce users. This article explores strength of the influences within a nested multiple-service framework, where the reduced-form econometric analysis allows for interdependency between m-commerce and e-commerce services, and the installed base of credit cards. The results reveal a complex situation in which credit cards facilitate e-commerce services, whereas m-commerce adoptions are driven by prior e-commerce and online transaction activity. Also, higher respondent incomes are negatively associated with proposed m-commerce adoption. Surprisingly, privacy concerns do not affect proposed adoption independently; however, an interaction term suggests privacy remains an adoption barrier for the older persons.

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