Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing
Behavioural Perspective

Amrollahi Biyouki, Zahra

Amrollahi Biyouki Z 2021.pdf (956.2Kb)

Access Status

Open access

Authors

Amrollahi Biyouki, Zahra

Date

2021

Supervisor

Dora Marinova

Mohammed Quaddus

Type

Thesis

Award

MPhil

Metadata

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Faculty

Humanities

School

School of Design and the Built Environment

URI

http://hdl.handle.net/20.500.11937/86858

Collection

Curtin Theses

Abstract

The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most significant factors influencing adoption. These findings can inform any marketing strategies aimed at increasing the adoption rate of rooftop solar in Western Australia and transitioning towards renewable energy.