Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective
| dc.contributor.author | Amrollahi Biyouki, Zahra | |
| dc.contributor.supervisor | Dora Marinova | en_US |
| dc.contributor.supervisor | Mohammed Quaddus | en_US |
| dc.date.accessioned | 2021-12-15T09:08:53Z | |
| dc.date.available | 2021-12-15T09:08:53Z | |
| dc.date.issued | 2021 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/86858 | |
| dc.description.abstract |
The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most significant factors influencing adoption. These findings can inform any marketing strategies aimed at increasing the adoption rate of rooftop solar in Western Australia and transitioning towards renewable energy. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | MPhil | en_US |
| curtin.department | School of Design and the Built Environment | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Humanities | en_US |
| curtin.contributor.orcid | Amrollahi Biyouki, Zahra [0000-0002-9902-9553] | en_US |