Online survey: best practice
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This chapter aims to demonstrate how the online survey tool was used during the PhD and postdoctoral research stages to evaluate and assess the New Participative Methodology for Developing Websites from the Marketing Perspective. After reviewing techniques from numerous disciplines for methodology integration, a new methodology was produced and an online survey to assess the methodology was completed by website industry participants and information systems professionals in Western Australia. A new online survey was developed on the basis of the PhD results and 210 Web developers and information technology professionals from Australia assessed the new methodology. This chapter will discuss three factors: the advantages and disadvantages of using an online survey in helping to facilitate high quality research and an overview of the functionality of the online survey tool(s) from a researcher’s point of view. Finally, a practical set of recommendations and endorsements is presented regarding the adoption of an online survey from the researcher’s standpoint.
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A research methodology: the development of survey instruments for research into online learning in higher educationSiragusa, Lou; Dixon, Kathryn (2006)As online learning continues to be utilised in diverse ways from courses being delivered fully online through to class websites used to supplement face-to-face classes, and as the technologies continue to develop, research ...
Issa, Tomayess (2007)This research focuses on the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were missing some key stages - user participation ...
Ward, M.K. (2019)Purpose: Online surveys enjoy widespread use because of their speed, access and convenience. A disadvantage is the threat of careless responding (CR) defined as responses from people who have not given adequate attention ...