Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Consumer attitude and intention toward ridesharing

    87888.pdf (440.5Kb)
    Access Status
    Open access
    Authors
    Cheah, Isaac
    Shimul, Anwar Sadat
    Liang, Johan
    Phau, Ian
    Date
    2020
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Cheah, I. and Shimul, A.S. and Liang, J. and Phau, I. 2020. Consumer attitude and intention toward ridesharing. Journal of Strategic Marketing. 30 (2): pp. 115-136.
    Source Title
    Journal of Strategic Marketing
    DOI
    10.1080/0965254X.2020.1733050
    ISSN
    0965-254X
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    Remarks

    This is an accepted manuscript of an article published by Taylor & Francis in Journal of Strategic Marketing on 12 Jun 2020 available online at http://www.tandfonline.com/10.1080/0965254X.2020.1733050

    URI
    http://hdl.handle.net/20.500.11937/88086
    Collection
    • Curtin Research Publications
    Abstract

    This paper aims to examine the factors affecting consumer’s intention to participate in the sharing economy in particular toward ridesharing services. Data were collected from UberX users in Australia (n = 278) and New Zealand (n = 295) using online survey and analysed through Structural Equation Modelling in AMOS 25. The research model is tested and compared across three studies. The results show that perceived usefulness and word-of-mouth significantly influence the consumers’ attitude toward ridesharing. The results across two samples show that the positive relationship between perceived usefulness as well as word of mouth and attitude toward service innovation is moderated by the consumers’ attitude toward the advertising. In addition, currently the ridesharing application ridesharing requires more effort from the users, especially those who have a lower self-efficacy or are risk adverse towards using this type of service innovation. This paper suggests ridesharing services utilise the power of the word of mouth and peer recommendations in the brand’s promotional strategies. Furthermore, personalised e-guides and instructions can form part of the service user interface which would help curb the negative perception around app usage and complexity, and thus increase consumer confidence.

    Related items

    Showing items related by title, author, creator and subject.

    • Offshore Outsourcing of Customer Services - Boon or Bane?
      Sharma, Piyush (2012)
      Purpose: Offshore outsourcing of customer services is growing rapidly but there is little known about its impact on customer perceptions and behavior. This paper aims to combine the learnings from the country‐of‐origin ...
    • Consumer involvement in mental health education for health professionals: feasibility and support for the role
      Tohotoa, Jenny; Happell, B.; Bennetts, W.; Platania-Phung, C. (2015)
      © 2015 John Wiley & Sons Ltd. AIMS AND OBJECTIVES: To explore factors impacting on the feasibility of academic and educator roles for consumers of mental health services. The supports required to facilitate these roles ...
    • Devil Continues to Wear “Counterfeit” Prada: A Tale of Two Cities
      Teah, Min; Phau, Ian ; Huang, Y. (2015)
      Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.