Show simple item record

dc.contributor.authorSharma, Piyush
dc.contributor.authorChan, R.Y.K.
dc.date.accessioned2022-03-24T02:08:38Z
dc.date.available2022-03-24T02:08:38Z
dc.date.issued2015
dc.identifier.citationSharma, P. and Chan, R.Y.K. 2015. Demystifying Counterfeit Purchase Behavior: Towards a Comprehensive Conceptual Framework. In Proceedings of 2008 Academy of Marketing Science (AMS) Annual Conference. 28-31 May 2008. Vancouver, Canada.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/88188
dc.identifier.doi10.1007/978-3-319-10963-3_93
dc.description.abstract

Counterfeiting is one of the fastest growing industries in the world spreading from luxury products like clothing and personal accessories to a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilizers and machinery parts. Prior research has focused mostly on deceptive counterfeiting in which the consumers are not aware that they are buying counterfeit products. There is little research on non-deceptive counterfeiting in which consumers knowingly purchase counterfeit products and most of it is fragmented or exploratory in nature, resulting in mixed or inconclusive findings and leaving many important questions still unanswered. This gap is addressed in this conceptual paper, by proposing a new comprehensive two-part conceptual framework based on an exhaustive literature review and synthesis of the current research in this growing area.

dc.titleDemystifying Counterfeit Purchase Behavior: Towards a Comprehensive Conceptual Framework
dc.typeConference Paper
dcterms.source.startPage167
dcterms.source.titleDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
dcterms.source.conference2008 Academy of Marketing Science (AMS) Annual Conference
dcterms.source.conference-start-date28 May 2008
dcterms.source.conferencelocationVancouver, Canada
dc.date.updated2022-03-24T02:08:38Z
curtin.departmentSchool of Management and Marketing
curtin.accessStatusFulltext not available
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidSharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcheridSharma, Piyush [D-3562-2012]
dcterms.source.conference-end-date31 May 2008
curtin.contributor.scopusauthoridSharma, Piyush [26434453900]


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record