Online Shopping Adoption within Hong Kong—An Empirical Study
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Previous research shows that there is a positive relationship betweenInternet users and online shoppers in most markets. Yet while onlineusage has nearly doubled in Hong Kong in recent years, the adoption ofonline shopping has been relatively slow. This study examines the attitudinal,demographic and behavioural characteristics of Hong Kong onlineusers. This study partially confirms previous findings in that attitudetowards online shopping and the intention to purchase online are higheramong males under 45. Importantly, previous online purchasing suggestsno differences in adoption between males and females.
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