Environmental Sustainability and Brand Loyalty within Cultural
Dimensions: A Comparison between Vietnam and Australia

Ho, Khanh Ngoc Bich

Access Status

Fulltext not available

Embargo Lift Date

2024-05-31

Authors

Ho, Khanh Ngoc Bich

Date

2021

Supervisor

Dora Marinova

Type

Thesis

Award

PhD

Metadata

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Faculty

Humanities

School

School of Design and the Built Environment

URI

http://hdl.handle.net/20.500.11937/88664

Collection

Curtin Theses

Abstract

Brand loyalty is a significant goal and motivation for retailers. The study explores this link in relation to environmental sustainability within the context of a developing country, namely Vietnam. Conducted in 2020, it uses a quantitative online survey of 578 Facebook participants from Vietnam and Vietnamese Australians. The research indicates a relationship between environmental sustainability and customer brand loyalty and concludes that cultural dimensions have an impact on this. Recommendations for retailers are also made.