Environmental Sustainability and Brand Loyalty within Cultural Dimensions: A Comparison between Vietnam and Australia
| dc.contributor.author | Ho, Khanh Ngoc Bich | |
| dc.contributor.supervisor | Dora Marinova | en_US |
| dc.date.accessioned | 2022-05-31T08:21:32Z | |
| dc.date.available | 2022-05-31T08:21:32Z | |
| dc.date.issued | 2021 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/88664 | |
| dc.description.abstract |
Brand loyalty is a significant goal and motivation for retailers. The study explores this link in relation to environmental sustainability within the context of a developing country, namely Vietnam. Conducted in 2020, it uses a quantitative online survey of 578 Facebook participants from Vietnam and Vietnamese Australians. The research indicates a relationship between environmental sustainability and customer brand loyalty and concludes that cultural dimensions have an impact on this. Recommendations for retailers are also made. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | Environmental Sustainability and Brand Loyalty within Cultural Dimensions: A Comparison between Vietnam and Australia | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | School of Design and the Built Environment | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Humanities | en_US |