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    Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE

    Access Status
    Fulltext not available
    Embargo Lift Date
    2025-05-25
    Authors
    Malik, Ashish
    Sharma, Piyush
    Kingshott, Russel
    Laker, Benjamin
    Date
    2022
    Type
    Journal Article
    
    Metadata
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    Citation
    Malik, A. and Sharma, P. and Kingshott, R. and Laker, B. 2022. Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE.Journal of Business Research. 149: pp. 270-282.
    Source Title
    Journal of Business Research
    ISSN
    0148-2963
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/88677
    Collection
    • Curtin Research Publications
    Abstract

    This paper uses an in-depth qualitative case study of a family-owned emerging market multinational enterprise (EMMNE), specializing in digital and electronic media, to explore how EMMNEs can potentially leverage their technological, cultural, and relational capabilities to deliver superior business and relationship quality outcomes for its clients. An in-depth analysis reveals how this EMMNE transformed its business model. Furthermore, building on a firm’s resource-based view (RBV), specifically, dynamic capabilities, this research examines how this EMMNE leveraged its cultural and relational capabilities and created a social and values-based context through HRM practices suited for its contextual conditions. Such a context and organizational capabilities collectively enabled business model innovation to deliver sustained value to its clients domestically and in other emerging markets. We discuss our findings and conclude with implications for theory and practice.

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