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    Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance And Incidence in Services Context

    Access Status
    Fulltext not available
    Authors
    Sharma, Piyush
    Date
    2014
    Type
    Conference Paper
    
    Metadata
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    Citation
    Sharma, P. 2014. Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance and Incidence in Services Context. In Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference. 26-29 May 2004. Vancouver, Canada.
    Source Title
    Developments in Marketing Science: Proceedings of the Academy of Marketing Science
    Source Conference
    2004 Academy of Marketing Science (AMS) Annual Conference
    DOI
    10.1007/978-3-319-11845-1_108
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/88692
    Collection
    • Curtin Research Publications
    Abstract

    Impulse buying is a common phenomenon in consumer behavior however it has been studied mostly in the context of product purchases and not services. In today–s market, consumers spend much more time and resources in buying and consuming services compared to products. Moreover, most consumers act impulsively one time or another and this is shown to influence their buying behavior. Therefore, it may be reasonable to assume that consumers would buy services also impulsively. However, there is little research into impulse buying in services and its similarities or differences with that in products. This paper addresses this important gap in existing research and proposes a conceptual framework integrating learning from both impulse buying and services marketing fields, based on which several testable propositions are also put forth.

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