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    Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment

    Access Status
    Fulltext not available
    Embargo Lift Date
    2023-12-14
    Authors
    Naidoo, V.
    Roy, R.
    Rabbanee, Fazlul
    Wu, T.
    Date
    2022
    Type
    Journal Article
    
    Metadata
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    Citation
    Naidoo, V. and Roy, R. and Rabbanee, F.K. and Wu, T. 2022. Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment. Journal of Marketing for Higher Education.
    Source Title
    Journal of Marketing for Higher Education
    DOI
    10.1080/08841241.2022.2076274
    ISSN
    0884-1241
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/88819
    Collection
    • Curtin Research Publications
    Abstract

    Tuition fee (or price) setting drivers are still an under-researched area. We attempt to fill this gap using universities as the basis of analysis. Grounded in pricing contingency theory, specifically, pricing capability literature, a conceptual model is developed using qualitative data from eight annual pricing cycles (2009–2017). We test the model using quantitative data collected over 18 months between 2017 and 2019. The findings add to the research on higher education marketing and provide managerial insights into how tuition fee setting can serve as an international marketing tool.

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