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    Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19

    Access Status
    Fulltext not available
    Authors
    Quintal, Vanessa
    Sung, Billy
    Lee, Sean
    Date
    2022
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Quintal, V. and Sung, B. and Lee, S. 2022. Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19. Current Issues in Tourism. 25 (2): pp. 206-218.
    Source Title
    Current Issues in Tourism
    DOI
    10.1080/13683500.2021.1880377
    ISSN
    1368-3500
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/89154
    Collection
    • Curtin Research Publications
    Abstract

    The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, namely, Trust Government, Trust Government, and Cruise Company and Trust None. All three segments demonstrated that reduced anxiety significantly heightened desire and subsequently, intention to travel. The conceptual contributions of integrating trust, handled risk and anxiety in the crisis travel literature were highlighted. Also, the pragmatic implications for addressing trust to reduce risk and anxiety as well as to increase desire and intention to travel were examined with a proposed 4Cs framework.

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