Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19
Citation
Source Title
ISSN
Faculty
School
Collection
Abstract
The study develops a segmentation typology based on consumer trust toward a particular agency and explores the impacts risk-reducing behaviours and anxiety have on cruise travel in the wake of COVID-19. It examined 504 Australian respondents in an online survey to derive three consumer segments, namely, Trust Government, Trust Government, and Cruise Company and Trust None. All three segments demonstrated that reduced anxiety significantly heightened desire and subsequently, intention to travel. The conceptual contributions of integrating trust, handled risk and anxiety in the crisis travel literature were highlighted. Also, the pragmatic implications for addressing trust to reduce risk and anxiety as well as to increase desire and intention to travel were examined with a proposed 4Cs framework.
Related items
Showing items related by title, author, creator and subject.
-
Chang, Elizabeth; Dillon, Tharam S.; Hussain, Farookh (2006)Trust has played a central role in human relationships and hence has been the subject of study in many fields including business, law, social science, philosophy and psychology. It has played a pivotal role in forming ...
-
Kusumasondjaja, Sony (2012)This research is aimed to investigate how travel consumers respond to online information posted in Consumer-Generated Media. It was examined the impact of consumer characteristics (risk propensity and Internet experience), ...
-
Wells, A.; McNicol, K.; Reeves, D.; Salmon, P.; Davies, L.; Heagerty, A.; Doherty, P.; McPhillips, R.; Anderson, Rebecca; Faija, C.; Capobianco, L.; Morley, H.; Gaffney, H.; Shields, G.; Fisher, P. (2018)Background: Anxiety and depression are prevalent among cardiac rehabilitation patients but pharmacological and psychological treatments have limited effectiveness in this group. Furthermore, psychological interventions ...