Conceptualising Calculated Binge Vacationing

Soldat, Zorana

Soldat Z 2022 Public 2years.pdf (4.383Mb)

Access Status

Open access

Authors

Soldat, Zorana

Date

2022

Supervisor

Vanessa Quintal

Type

Thesis

Award

PhD

Metadata

Show full item record

Faculty

Business and Law

School

School of Management and Marketing

URI

http://hdl.handle.net/20.500.11937/90342

Collection

Curtin Theses

Abstract

This research conceptualises and develops a scale for calculated binge vacationing (CBV). It introduces CBV to a decision-making framework of tourists’ desire and intention to engage in planned, binge-worthy behaviour. The research sets the theoretical groundwork for understanding CBV and predicting intended behaviour. It offers a methodological foundation for measuring CBV. The developed CBV scale pragmatically enables tourism practitioners to identify calculated binge vacationers so as to customise communication, products and services for them.